Using videos for selling cars…
A company in California…well actually they have locations around the world, are responsible for Driver TV…who’s tagline is “Bringing the showroom to Your living room.” This company is shooting videos in High Definition of cars that are for sale. Different brands of cars, in different price ranges…You have the ability to watch these videos at him OnDemand…most time warner customers have OnDemand, and this company shoots videos of cars so that you can watch a 3 minute “trailer” about the car you might be interested in. There website, does the same thing, it gives you all the information you need to know about the car in 3 minutes, all within a nice Flash presentation.
It’s an interesting thought that they are making it easier to shop for cars, and to shop for anything…you don’t have to leave the house to do your research, and also you don’t even have to use the internet to shop for your cars…
I’m a “Car Guy” I like looking at cars whether I am going to be in the market for one or not, but I’m thinking if there is nothing on TV, I might want to just watch and learn more about different cars that are out there…and that’s people like me that make this work for selling…And make this work for buying.
One comment that was made that I thought was interesting is that they also give you an ipod version of the video online so you can show off your new cars to your friends. And also, a car salesman uses driver TV as a way to sell that car while doing less work…because the videos sell themselves.